Shift·Method
AI Transformation · Barcelona

Helping mid-market companies work with AI for real.

Senior boutique. Founder-led. Hands-on. We work with Spanish and European mid-market companies and professional firms that have decided AI is a priority and want to do it properly — without endless pilots or tools that nobody ends up using.

Mid-market
Companies 50-500 people
Complex operations
Senior
Ex-founder operators
No junior teams
Hands-on
Work inside your operation
No PowerPoints
Founder-led
Angel Bou · Adsmurai · Google
Zuora · Inveready (VC)
AI transformation isn't software adoption.
It's a shift in how the company decides, works and grows.

The market is full of AI tools, toggles and plug-ins. Buying them is the easy part. Most companies still get nothing out of them because no one captured what their senior people actually know, no one rewired the team's day-to-day, and no one supported the operation once the tool went into production.

That is the work we do. We work inside your company, with your team, on your real systems and your real business. We don't sell templates or generic dashboards — we come in to do the work with you.

We work inside your company.

Every engagement starts with a short, no-commitment diagnostic so we can understand your context and size the work properly. From there, the conversation is with you — scope, calendar and format are calibrated to your reality. We don't run standard packs or auto-generated proposals.

What is shared across all engagements is the operating principle: senior operators working inside your operation, real decisions on real systems, tangible deliverables from the first weeks. No junior teams, no PowerPoint frameworks, no pilots that quietly die in a shared drive.

If you want to understand scope, phases and working format in detail, we cover that in a 30-minute conversation. Every company is a case of its own. There's no honest way to put that on a webpage.

Shifts delivered.
Identities under NDA.

Anonymous case · identity pending publication
Multi-department transformation
Mid-market multi-vertical company · ~400 people · international operation
~400
People in scope
Mid-market
International scale
Multi-area
Cross-department work
Parallel work across multiple areas of the company. Full scope, results and delivery format shared under NDA in 1-1 conversation.
Anonymous case · delivery in progress
Massive hour reclaim across a professional firm
Spanish professional firm · transformation across the entire team
~600 h
Average per person/year reclaimed
~7.5×
Projected Y1 ROI
<2 months
Project payback
Senior team was spending roughly one day a week on repetitive work — documentation review, compliance fill-out, searches across legacy systems. Working on the firm's real processes, the reclaimed time per professional unlocks strategic client work and returns the cost of the engagement in under two months.

Mid-market companies serious about AI.

Complex operations. Multiple departments. Teams that have been trying to integrate AI into their day-to-day and haven't quite landed the change.

Companies in growth
Past the founder bottleneck
You've grown past the founder. The operation is still held together by tribal knowledge and senior dependencies. You don't want another tool — you want someone hands-on inside to make a real operating change with you.
Partner-led firms
Where senior judgment is the product
Senior people make complex decisions every day. AI only adds value when it integrates with that judgment and with the real way the team works — not as a standalone tool.

Answers, not pitches.

Are you an AI consultancy?
We're a senior boutique for AI transformation. We work inside your company, with your team, on your real systems. The useful conversation is a 30-minute call to understand whether your context fits how we work.
Which AI model do you use?
Whichever one makes sense per case. We work with the main models in the market (Claude, GPT, selected open-source) and adapt to your existing stack.
How are you different from a Big4 firm?
In size, speed, price and working format. We're a mid-market boutique, founder-led, hands-on. No junior teams, no standard proposals, no generic PowerPoint frameworks. Every engagement is led by Angel from day one and brings in the senior operators the challenge requires.
Is this only for professional firms?
No. We work with professional services firms and with mid-market companies across sectors. The common thread is real operational complexity and a clear willingness to make an internal change, not just buy a tool.
What happens to my data?
We work on top of your systems with security and data governance from day one. Each client in an isolated setup.
How fast does the change become visible?
First tangible deliverables typically land within the first 2–3 weeks. Scope, calendar and exact format are calibrated to your company at the start of the engagement. Every project is different.

Operators before consultants.

Senior team. Ex-founders and executives from tech, SaaS, financial services and global mid-market. Hands-on, not PowerPoint. We step into your operation and push the shift from the inside with you — ready to take on your challenge.

Angel Bou · Founder & Lead Consultant.

15+ years redesigning operating models in tech, SaaS and financial services. Shift Method was born from operating inside the companies Angel later learned to support from the outside.

As VP Corporate Strategy & AI Transformation at a mid-market digital company, recently led a horizontal shift toward an AI-native operating model — the inside experience that shaped how we work today.

Previously, CEO & Co-Founder of Simplr (B2B/B2B2C sustainability SaaS scaled across Europe from zero, 2020-2025). Operating Partner at Inveready Technology Investment Group (VC/PE, 2016-2020 · 4+ years) supporting portfolio strategic transformations and M&A. Board Member at Zinklar, Photoslurp (merged with Flowbox) and Revelock (acquired by Feedzai).

Global tech stage: Head of Demand Generation at Zuora (IPO preparation, San Francisco). Product Manager at Google Workspace (Mountain View). Marketing leadership at ForeScout Technologies (SF Bay Area) and INBENTA (AI customer experience platform · pioneer in conversational AI, 20+ years in AI).

Every engagement is led by Angel from day one and brings in the senior operators the challenge requires. Hands-on from start to finish.

LEAD TRACK RECORD
Shift Method · Founder
VP Corp Strategy & AI
Simplr · CEO & Co-founder
Inveready · Operating Partner
Zuora · Demand Gen (IPO)
Google · PM Workspace
Inbenta · Marketing Director

TEAM PROFILE
Senior operators only
Ex-founders and executives
Hands-on, no slides
Staffed per engagement

LEAD EDUCATION
Stanford GSB & UCLA Anderson

LOCATION
Barcelona, Spain

LinkedIn · /in/angelbou →

Let's talk in 30 minutes.

No pitch deck. Just a quick conversation to understand whether your firm is where Shift Method works best — and to decide together what the right first step looks like.